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Blog — naming rights

rooibos and Honeybush producers have naming rights

Posted by Lisa B Gardner on

SOUTH AFRICA – The European Union has granted South Africa’s Rooibos the coveted Geographical Indicator affording trademark protections worldwide.The decision means that South African Rooibos and Honeybush producers retain exclusive naming rights to these indigenous herbal teas.“No other country can claim or buy or own this terminology in any way. Both teas grow naturally only in South Africa and ownership of their names is vital to affirm true origin,” says Tobias Gress, general manager of Khoisan Tea (Pty) Ltd. The Company produces 4,000 of the estimated 15,000 metric tons produced annually.Rooibos, which means “red bush” in Afrikaans, has demonstrated health...

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